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ABOUT

S L NG Group

Founded in 1996, The S L NG Group of Companies has a premier force in the trading and distribution of Fast-Moving Consumer Goods (FMCG) within Malaysia. Renowned for its multi-faceted expertise, the group has built a formidable reputation in delivering a spectrum of services that are integral to the FMCG sector.

In today's fast-paced business landscape, companies are constantly seeking ways to optimize their value chains to stay competitive and meet the evolving needs of consumers. One company that is excelling in this area is S L NG Group, leveraging its strong foothold in the FMCG industry to offer a holistic integrated solutions in this value chain across multiple clients, categories, and distribution networks.

S L NG GROUP'S
STRATEGIC PILLARS

A comprehensive/holistic value chain by capitalising on Group’s strong foothold in the FMCG industry across multi-clients, multi-categories and multi-distribution network throughout consumer purchase cycle

DOWNSTREAM

UPSTREAM

92%

MIDSTREAM

UPSTREAM

3PL, Haulage, Shunting, Repacking, Storage & Transportation Services

Provision of distribution, storage, transport and fulfilment services.

Clients outsource these operations to service providers to offer an end-to-end
management of specific services within clients’ product life cycle value chain.

MIDSTREAM

Trading, Distribution, Sales & Marketing (Market Expansion Services)

Facilitate clients and their brands to grow their business in the Malaysian marketplace.

Provision of sales, marketing and other support services to capture data insights in various go-
to market channels.

Efficiency optimization and minimize wastage throughout the value chain.

DOWNSTREAM

Retail Solutions, Field Activation, Consumer Insights & Merchandising Services

We are the first choice in field activation solutions.

A One-Stop brand activations and field force management specialist.

Provision of client services from concept inception to retail store execution.

In conclusion, S L NG Group's strategic pillars encompass a well-rounded approach to value chain optimization, leveraging its expertise in the FMCG industry to deliver exceptional services across upstream, midstream, and downstream operations.

By focusing on efficiency, innovation, and client satisfaction, the company continues to set itself apart as a leader in the industry, driving growth and success for both it and its valued clients.

DID YOU
KNOW THAT

MILLION SQFT FLOOR AREA

100,000

PALLETS CAPACITY

250

VEHICLES

BEYOND

1.5

GROUP REVENUE

GEOGRAPHICAL PRESENCE

1900

EMPLOYEES

20000

CUSTOMERS

BRAND OWNERS

OUR MISSION

Provide cost-efficient, sustainable market expansion solutions to our clients by leveraging our evolving operational excellence, systems, technology, digital commerce, and skilled workforce

OUR VISION

We ASPIRE to be Malaysia STRONG No.2 Market Expansion Company in 5 years

OUR CORE VALUES

HONESTY

Highest level of integrity to maintain financial hygiene

EXCELLENCE

Full commitment to deliver the best results

ACCOUNTABILITY

Treat business as your own, do your best to drive your business

RESPECT

Treat colleagues, superior and retailers with respect

TEAMWORK

United we stand, work together to achieve great results together

GROUP OF COMPANIES

		S L Ng Trading Agency Sdn Bhd

		S L Ng Distributor Sdn Bhd

		Massive Distribution Sdn Bhd

		Imaxx Services Plus Sdn Bhd

		PB Sales Sdn Bhd

		X Elite Premium Beauty Sdn Bhd

		S L Ng Elite Sdn Bhd

		X Elite Distribution Pte Ltd (Singapore)

HS (M) 3700 PTD 149229,
Jalan Berjaya 8, Taman Perindustrian Berjaya,
Kempas Lama, 81200 Johor Bahru,
Johor, Malaysia.

EMAIL US
enquiry@slng.my

CALL US
+607-5599 753

FAX US
+607-5599 759 / +607-5599 761

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