ABOUT

S L NG Group

 
  Founded in 1996, The S L NG Group of Companies has a premier force in the trading and distribution of Fast-Moving Consumer Goods (FMCG) within Malaysia. Renowned for its multi-faceted expertise, the group has built a formidable reputation in delivering a spectrum of services that are integral to the FMCG sector.

In today's fast-paced business landscape, companies are constantly seeking ways to optimize their value chains to stay competitive and meet the evolving needs of consumers. One company that is excelling in this area is S L NG Group, leveraging its strong foothold in the FMCG industry to offer a holistic integrated solutions in this value chain across multiple clients, categories, and distribution networks.
 
 
  S L NG GROUP'S
STRATEGIC PILLARS
 
A comprehensive/holistic value chain by capitalising on Group’s strong foothold in the FMCG industry across multi-clients, multi-categories and multi-distribution network throughout consumer purchase cycle
 
2%
DOWNSTREAM
6%
UPSTREAM
92%
MIDSTREAM
UPSTREAM
 
3PL, Haulage, Shunting, Repacking, Storage & Transportation Services
 
  Provision of distribution, storage, transport and fulfilment services.
  Clients outsource these operations to service providers to offer an end-to-end
management of specific services within clients’ product life cycle value chain.
MIDSTREAM
 
Trading, Distribution, Sales & Marketing (Market Expansion Services)
 
  Facilitate clients and their brands to grow their business in the Malaysian marketplace.
  Provision of sales, marketing and other support services to capture data insights in various go-
to market channels.
  Efficiency optimization and minimize wastage throughout the value chain.
DOWNSTREAM
 
Retail Solutions, Field Activation, Consumer Insights & Merchandising Services
 
  We are the first choice in field activation solutions.
  A One-Stop brand activations and field force management specialist.
  Provision of client services from concept inception to retail store execution.
 
In conclusion, S L NG Group's strategic pillars encompass a well-rounded approach to value chain optimization, leveraging its expertise in the FMCG industry to deliver exceptional services across upstream, midstream, and downstream operations.

By focusing on efficiency, innovation, and client satisfaction, the company continues to set itself apart as a leader in the industry, driving growth and success for both it and its valued clients.
 

DID YOU
KNOW THAT

 

1

MILLION SQFT FLOOR AREA
 
 
 

100,000

PALLETS CAPACITY
 
 
 

250

VEHICLES
 
 
 
BEYOND  
RM

1.5

B
  /   GROUP REVENUE
 
 
 

20

+
  /   GEOGRAPHICAL PRESENCE
 
 
 

1900

+
EMPLOYEES
 
 
 

20000

+
CUSTOMERS
 
 
 

50

+
BRAND OWNERS
 

OUR MISSION

Provide cost-efficient, sustainable market expansion solutions to our clients by leveraging our evolving operational excellence, systems, technology, digital commerce, and skilled workforce
 

OUR VISION

We ASPIRE to be Malaysia STRONG No.2 Market Expansion Company in 5 years
 

OUR CORE VALUES

H
 
HONESTY
Highest level of integrity to maintain financial hygiene
 
 
 
 
 
E
 
EXCELLENCE
Full commitment to deliver the best results
 
 
 
 
 
A
 
ACCOUNTABILITY
Treat business as your own, do your best to drive your business
 
 
 
 
 
R
 
RESPECT
Treat colleagues, superior and retailers with respect
 
 
 
 
 
T
 
TEAMWORK
United we stand, work together to achieve great results together